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Position:
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Location
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Posted
Date
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Marketing Manager: Great Lakes Hybrids |
Ovid, MI |
8/22/08 |
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SUMMARY DESCRIPTION:
Position participates actively in the general brand and marketing positioning. Develops communication strategy for assigned products in support of marketing objectives; coordinates advertising campaign including media mix; assists with the brand sales efforts so as to achieve maximum sales and increased market penetration. Position is responsible for conducting market studies and reporting activities of the competition. In collaboration with brand management, position designs and modifies the marketing programs. Assists brand management and sales management with tracking and analysis of sales programs and partner programs.
DUTIES AND RESPONSIBILITIES:
- Responsible for maintaining a high level of customer service and professionalism.
- Responsible for projecting a positive image of Great Lakes Hybrids and AgReliant Genetics.
- Develops communication strategy for assigned products in support of marketing objectives.
- Responsible for tracking competitor’s products and programs and advising Corporate Sales Management.
- Assists with the brand sales effort so as to achieve maximum sales and increased market penetration.
- Evaluates performance of the brand marketing program and proposes improvement and changes as needed. In coordination with the marketing group, monitors brand evolution and positioning, clarifies the competitive advantage in the market and maintains the logic of the brand’s positioning and image.
- Analysis of sales, marketing and travel incentive data.
- Creation of newsletters, seed guides and other communication documents as required.
- Training of the sales force on marketing programs as required.
- Maintains the Great Lakes Hybrids Signature Rewards database.
- Assist brand management with research, investigation and recommendation of new Incentive Travel Destinations.
- Provides marketing materials to support incentive travel programs with DSM’s, RTL’s and Dealers.
- Provides technical support to RTL’s and DSM’s as necessary.
- Supervision and development of marketing team staff.
- Member of the Brand Product Committee.
- Other duties as required.
Duties and responsibilities may be revised as needed by the Brand Manager either verbally and / or in writing.
EDUCATION/EXPERIENCE REQUIREMENTS:
BA/BS in Marketing, Business, Economics or agricultural related field preferred; excellent planning and organizational skills; ability to plan and manage multiple tasks completely and accurately; customer service driven; problem analysis and problem resolution skills; strong interpersonal and communication skills, both verbally and written; team player; detail orientated; advanced knowledge of MS Office (Excel, Word, PowerPoint, Access); ability to promote positive image of the brand; knowledge of seed industry preferred.
PHYSICAL REQUIREMENTS:
Ability to work required hours; ability to lift 25 lbs.; must have valid driver’s license and meet MVR guidelines; some overnight travel required.
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The cornerstone of the
success of AgReliant Genetics is our people. At every level, our
employees have a hand in maintaining the company’s reputation and furthering
our growth. That’s why we pursue excellent people and do our best to
provide a challenging and rewarding work experience.
We present many exciting and challenging employment
opportunities in a variety of disciplines – research & development, sales
& marketing, production, administration, human resources, information
technology, accounting and finance.
To learn more about this
opportunity, please submit your resume to:
AgReliant Genetics
Human Resources Department
1122 E. 169th Street
Westfield, IN
46074
Fax: (317) 867 1330
E-Mail: jobs@agreliantgenetics.com
We offer a competitive benefits
package and salary commensurate with experience. AgReliant Genetics is
an Equal Opportunity Employer and is an “at will” employer.
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